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Sat, Dec 03, 2022 1:12 PM

Expatriation: 62% of diaspora members want to do business in Africa

Return to the country or build a career in the West? For Khady Niang Diakité, the choice was obvious. "I returned to Dakar because I was frustrated by the lack of opportunities in France. And I wanted to participate in the development of my country," she told Jeune Afrique. She is now the head of her own company, Red Lips Beauty, with a turnover of 57,000,000 CFA francs (about 87,000 euros).

40% SAY THEY ARE READY TO RETURN IMMEDIATELY TO WORK IN AFRICA

What would-be returnees are looking for
Profiles like her, the Moroccan group Intelcia, which specializes in customer relations, and the research firm Innongence Consulting met many of them during a recent survey on the professional attractiveness of the African continent carried out with a panel of 800 people composed of young graduates and executives from the diaspora.

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